Visage Studio Case Study
Inspired by boutique hospitality and quiet luxury, this Visage Studio project transformed a character-filled building into a thoughtfully designed space that feels both elevated and inviting.
I’ve always believed the best homes feel collected rather than perfectly designed.
The spaces I’m most drawn to are the ones that evolve slowly over time — layered with objects, memories, textures, and pieces that were found rather than bought all at once. The kind of homes that couldn’t have come together overnight because they’ve been shaped gradually by the people living in them.
That idea became the foundation for Frahm House.
I’m originally from Denmark and now live in London with my husband Ben and our corgi, Bobby, who is usually somewhere nearby supervising whatever I’m currently rearranging.
Before starting Frahm House, I spent over a decade working across branding, marketing, and the creative industries, alongside a background in climate and sustainability. Both continue to shape the way I think about interiors today. I care deeply about homes feeling beautiful, but also thoughtful — spaces filled with pieces chosen slowly, lived with properly, and kept for years rather than replaced every season.
A lot of that perspective came from renovating our own home. What started as a full house renovation slowly turned into an obsession with room flow, atmosphere, texture, lighting, and how spaces actually feel to live in day to day. I realised very quickly that the homes I loved most weren’t the most perfect ones — they were the ones with warmth, personality, history, and a little humour.
I’ve always been especially drawn to modern Victorian interiors for exactly that reason. There’s elegance and structure to them, but also playfulness. Slightly dramatic fabric choices. Decorative details that don’t take themselves too seriously. Rooms that feel layered, expressive, and properly lived in.
Today, Frahm House is an extension of all of that — collected interiors, vintage finds, thoughtful living, and a slower approach to creating a home that feels genuinely personal.
